Trimaco, a US company
specialising in a broad range of jobsite protection products, has recently
exhibited at UK Construction Week at the NEC Birmingham. Selecting Kyoti
Graphics, a Shropshire based signage and exhibition graphics company, to
design, supply and install their trade stand, Trimaco reserved a 48 sqm island
space at the UK’s largest construction exhibition in October.
Trimaco required a modular
solution to provide them with flexibility for their trade show plans, ensuring
portability and adaptability for a variety of space configurations during their
exhibition season. The solution also needed to create individual product
stories whilst providing a strong foot flow between product categories. Modular
stands provide a cost effective solution which is the best of both worlds, as
the majority of components can be reused it has a smaller environmental impact
than a custom built joinery stand but is more robust and durable than many
budget portable solutions.
At UK Construction Week, the
Trimaco stand included a 36mm high floor finished with aluminium edge strips,
to create a platform on which the surface protection products could be
demonstrated, whilst also covering the stand electrics. The hardware included
four 4 metre high satellite towers as well as a larger central 4 metre tower
and display plinths, which incorporated lockable storage and eye-catching graphics
showcasing bestselling and new products. The towers were produced from
aluminium extrusion which is easily locked together with channel for sliding in
the relevant graphics. The space was lit using low power LED lighting.
Kyoti Graphics was delighted to have been chosen
to support Trimaco’s trade show plans for the second consecutive year. Rob
Evans, director of Kyoti Graphics explained, “This client has detailed, robust
plans which ensured the two day build at the NEC was completed without hitch,
leading to positive feedback from US management and our UK partner. We look
forward to completing further stand builds at the Decorating Show at Ricoh
Coventry and the International Hardware show in Cologne.” Nicola Rushin, marketing
manager of Trimaco said, “The regular and detailed communication I have with
Kyoti prior to each event, gives me great confidence the stand will be
configured and function as productively as possible. Working with a local
company and investing in modular hardware has been a great advantage.”
